CONTENT STRATEGY & DEVELOPMENT

 SKILLS & EXPERTISE

• Creating and structuring compelling content for websites, collateral, apps, and other digital experiences aligned to clients’ strategic imperatives and vision

• Developing content strategy frameworks, editorial calendars, editorial/brand guidelines, content models, and publishing workflows

• Conducting topic research and planning content calendars incorporating a variety of content formats for multichannel distribution (email, marketing, social, etc.)

• ​Creating and presenting comprehensive content marketing campaign strategies, confidently speaking to a range of industries and their users' needs

• Conducting market research and analysis around client audience, industry, and competitors

• Conducting content audits and gap analyses

• Interviewing subject-matter experts to gather relevant background information

• Collaborating with designers, developers, and strategists to create and refine content