CONTENT STRATEGY & DEVELOPMENT

SKILLS & EXPERTISE

Creating and structuring compelling content for websites, collateral, apps, and other digital experiences aligned to clients’ strategic imperatives and vision
Developing content strategy frameworks, editorial calendars, editorial/brand guidelines, content models, and publishing workflows
Conducting topic research and planning content calendars incorporating a variety of content formats for multichannel distribution (email, marketing, social, etc.)
Creating and presenting comprehensive content marketing campaign strategies, confidently speaking to a range of industries and their users' needs
Conducting market research and analysis around client audience, industry, and competitors
Conducting content audits and gap analyses
Interviewing subject-matter experts to gather relevant background information
Collaborating with designers, developers, and strategists to create and refine content

To explore case studies and work highlights from 2020-2025, click here.

To see a client content strategy deck that I developed in my position as Content Strategist at The Food Group, click here.

To see a sample content strategy deck that I developed in my position as a Content Strategist & Copywriter at Big Sea, click here.